In practice
Lookbook updated daily
A lookbook made once a season is out of date after a month. The system updates it daily with sales, stock and what is moving per retailer, and lets the order be placed straight inside it. From sell-in to invoice, with no retyping.
What it deliversThe lookbook of the season becomes the lookbook of the day.
What it plugs intoSell-out, Stock, Lookbook, Order system and Invoicing
What stays human
Taste, timing and the conversation with the retailer stay with the team. The system makes sure they have it with today's numbers.